Customer engagement in social media: a framework and meta-analysis

F de Oliveira Santini, WJ Ladeira, DC Pinto… - Journal of the Academy …, 2020‏ - Springer
This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …

Customer satisfaction and firm performance: insights from over a quarter century of empirical research

AS Otto, DM Szymanski, R Varadarajan - Journal of the Academy of …, 2020‏ - Springer
Emphasizing customer satisfaction as a strategic lever for enhancing business performance
is a widespread business practice. However, just over 25 years of empirical studies by …

Understanding customer engagement and loyalty: a case of mobile devices for shop**

R Thakur - Journal of Retailing and consumer Services, 2016‏ - Elsevier
This study aims at develo** and validating a measurement model for customer
engagement with specific focus on mobile devices for shop**. Further, role of customer …

A meta-analysis of when and how advertising creativity works

S Rosengren, M Eisend, S Koslow… - Journal of …, 2020‏ - journals.sagepub.com
Although creativity is often considered a key success factor in advertising, the marketing
literature lacks a systematic empirical account of when and how advertising creativity works …

Antecedents of consumer intention to follow and recommend an Instagram account

LV Casaló, C Flavián, S Ibáñez-Sánchez - Online Information Review, 2017‏ - emerald.com
Purpose The purpose of this paper is to examine the influence of consumers' perceived
enjoyment and usefulness on their intention to follow and recommend an official account of …

Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction

YS Chen, CH Chang - Management decision, 2013‏ - emerald.com
Purpose–This study aims to combine the literature on green marketing and relationship
marketing into a new managerial framework of green trust. In addition, this study seeks to …

The effect of brand satisfaction, trust and brand commitment on loyalty and repurchase intentions

A Erciş, S Ünal, FB Candan, H Yıldırım - Procedia-Social and Behavioral …, 2012‏ - Elsevier
In this research, the effect of the variables including brand value, brand equity, brand quality,
brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase …

[HTML][HTML] The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality

YS Chen, CY Lin, CS Weng - Sustainability, 2015‏ - mdpi.com
As global green trends became more prevalent, green marketing also developed into an
important issue. Although prior literature explored the main factors affecting green trust, it …

Examining supply chain relationships: do buyer and supplier perspectives on collaborative relationships differ?

GN Nyaga, JM Whipple, DF Lynch - Journal of operations management, 2010‏ - Elsevier
Firms are building collaborative relationships with their supply chain partners in order to
achieve efficiencies, flexibility, and sustainable competitive advantage. However, it is …

Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context

SY Lam, V Shankar, MK Erramilli… - Journal of the …, 2004‏ - journals.sagepub.com
Although researchers and managers pay increasing attention to customer value,
satisfaction, loyalty, and switching costs, not much is known about their interrelationships …