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Customer engagement in social media: a framework and meta-analysis
This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
Customer satisfaction and firm performance: insights from over a quarter century of empirical research
Emphasizing customer satisfaction as a strategic lever for enhancing business performance
is a widespread business practice. However, just over 25 years of empirical studies by …
is a widespread business practice. However, just over 25 years of empirical studies by …
Understanding customer engagement and loyalty: a case of mobile devices for shop**
R Thakur - Journal of Retailing and consumer Services, 2016 - Elsevier
This study aims at develo** and validating a measurement model for customer
engagement with specific focus on mobile devices for shop**. Further, role of customer …
engagement with specific focus on mobile devices for shop**. Further, role of customer …
A meta-analysis of when and how advertising creativity works
Although creativity is often considered a key success factor in advertising, the marketing
literature lacks a systematic empirical account of when and how advertising creativity works …
literature lacks a systematic empirical account of when and how advertising creativity works …
Antecedents of consumer intention to follow and recommend an Instagram account
Purpose The purpose of this paper is to examine the influence of consumers' perceived
enjoyment and usefulness on their intention to follow and recommend an official account of …
enjoyment and usefulness on their intention to follow and recommend an official account of …
Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction
YS Chen, CH Chang - Management decision, 2013 - emerald.com
Purpose–This study aims to combine the literature on green marketing and relationship
marketing into a new managerial framework of green trust. In addition, this study seeks to …
marketing into a new managerial framework of green trust. In addition, this study seeks to …
The effect of brand satisfaction, trust and brand commitment on loyalty and repurchase intentions
In this research, the effect of the variables including brand value, brand equity, brand quality,
brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase …
brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase …
[HTML][HTML] The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality
YS Chen, CY Lin, CS Weng - Sustainability, 2015 - mdpi.com
As global green trends became more prevalent, green marketing also developed into an
important issue. Although prior literature explored the main factors affecting green trust, it …
important issue. Although prior literature explored the main factors affecting green trust, it …
Examining supply chain relationships: do buyer and supplier perspectives on collaborative relationships differ?
Firms are building collaborative relationships with their supply chain partners in order to
achieve efficiencies, flexibility, and sustainable competitive advantage. However, it is …
achieve efficiencies, flexibility, and sustainable competitive advantage. However, it is …
Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context
Although researchers and managers pay increasing attention to customer value,
satisfaction, loyalty, and switching costs, not much is known about their interrelationships …
satisfaction, loyalty, and switching costs, not much is known about their interrelationships …