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Is scarcity effective? An exploration of ad scarcity effect on recall and attention
HK Al Hitmi - 2022 - era.ed.ac.uk
Scarcity appeals have been widely employed within marketing, however scholarly
understanding has focussed primarily on scarcity of products within ads, and not the scarcity …
understanding has focussed primarily on scarcity of products within ads, and not the scarcity …