Marketing ethics and social responsibility are inherently controversial, and years of research
continue to present conflicts and challenges for marketers on the value of a socially …

In the last fifty years, marketing theory and practice has made significant advances toward
becoming more scientific and rigorous. This paper reviews significant past developments in …

Discusses the nature and sometimes negative consequences of the dominating marketing
paradigm of today, marketing mix management, and furthermore discusses how modern …

One of the most prominent features of our world is that there is so much bullshit. Yet we have
no clear understanding of what bullshit is, how it's distinct from lying, what functions it serves …

Relationship Marketing is emerging as a new phenomenon. However, relationship oriented
marketing practices date back to the pre-Industrial era. In this article, we trace the history of …

Expanding on the editors' award-winning article" Evolving to a New Dominant Logic for
Marketing," this book presents a challenging new paradigm for the marketing discipline. This …

In this time of wikis, social networks, and user-generated content por-tals, terms such as
crowdsourcing, 1 co-creation, 2 user innovation, 3 vir-tual customer integration, 4 and open …

The author presents a framework that considers public health and social issue behaviors
and is based on self-interest, exchange, competition, free choice, and externalities. Targets …

The concept of value and, more specifically, customer value is of increasing interest to both
academics and practitioners. This paper undertakes a substantial review of past and current …

This article presents a review of the existing literature on value in business markets, from the
perspective of both business marketing and purchasing and supply management, in three …