This article synthesizes recent research connected to how cultural identity can determine
responses to artificial intelligence. National differences in AI adoption imply that culturally …

This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …

This research shows that AI-based conversational interfaces can have a profound impact on
consumer–brand relationships. We develop a conceptual model of verbal embodiment in …

Abstract Purpose of Review Emotion artificial intelligence (AI) is technology for emotion
detection and recognition. Emotion AI is expanding rapidly in commercial and government …

The current research demonstrates how conversational robo advisors as opposed to static,
non-conversational robo advisors alter perceptions of trust, the evaluation of a financial …

Purpose Digital technologies emerged as innovative avenues for launching new products,
advertising brands, increasing customer awareness and thus leaving a remarkable impact …

Digital advertising platforms have emerged as a widely utilized data source in consumer
research; yet, the interpretation of such data remains a source of confusion for many …

Recent advances in artificial intelligence and natural language processing are gradually
transforming how humans search, shop, and express their preferences. Leveraging the new …

The effect of voice technology on how consumers search for information online is explored.
Results from a field survey of consumer experiences with voice-assisted search, three …

The advancement of natural language recognition and processing technology has
revolutionized how consumers interact with service robots. Initially reliant on manual …