In the current scenario, data scientists are expected to make sense of vast stores of big data,
which are becoming increasingly complex and heterogeneous in nature. In the context of …

This paper analyses consumers' perceptions of brand activism campaigns, a newly
emerging phenomenon that has recently attracted deep attention from both scholars and …

Fake news was conventionally assumed to mean fabricated information published in
newspapers and other mass media. It was mostly done to increase the paper's sales and …