Online product presentation constitutes a key challenge for marketers and designers who
want to satisfy consumers' needs. Visual and textual product information affect recognition …

Do creative ad executions like large ad sizes and intrusive ad formats that enhance
communication outcomes and clickthroughs immediately after ad exposure persist over …

Internet advertising has shown signs of continued healthy growth in spite of the burst Internet
bubble. Several types of ads have been used, and there are important generic …

This study examined the relationships between consumers' skill, perceived challenge,
online flow, brand experience, and brand loyalty in the context of online shop** on an …

Purpose Visual merchandising has a direct impact on shop** experience, making it
pertinent for the retailers to ensure that their store environment has an effective design. This …

Organizations are increasingly using websites not only to capture but also to build
relationships with their desired markets. A clear understanding of how best to design …

Purpose–The purpose of this paper is to examine the impact of different product
presentation modes on consumers' perceptions of web site quality. Specifically the paper …

Purpose The implementation of interaction design concepts to facilitate communication
between users and shop** websites has gained increasing attention in recent years …

ABSTRACT A sponsored link is an innovative advertisement format that simplifies the
advertising message with text forms. This study seeks to investigate the perceptions and …

Purpose The purpose of this paper is to examine the influence of experiential augmentation
on product evaluation by consumers. An important distinction is made between product …