Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity

N Souiden, M Rani - International journal of bank marketing, 2015 - emerald.com
Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China

SC Chu, SM Choi - Journal of Global Marketing, 2011 - Taylor & Francis
Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial
as consumers have potential to reach global audiences quickly and easily. This article …

The impact of Islamic beliefs on consumers' attitudes and purchase intentions of life insurance

N Souiden, Y Jabeur - International Journal of Bank Marketing, 2015 - emerald.com
Purpose–The purpose of this paper is to investigate the role of Islamic beliefs in moderating
consumers' attitudes and purchase intentions of conventional and Islamic life insurance …

Determinants of consumers' attitudes towards digital advertising–A meta-analytic comparison across time and touchpoints

H Lütjens, M Eisenbeiss, M Fiedler, T Bijmolt - Journal of business research, 2022 - Elsevier
By means of a meta-analysis, we synthesize the findings of over two decades of research
from 88 empirical studies regarding four well established and theoretically rooted …

Social and demographic predictors of consumers' word of mouth engagement in Czechia

D Mladenović, R Bruni, P Kalia - Journal of International Consumer …, 2021 - Taylor & Francis
Given that consumers' Word of Mouth (WOM) communication is influenced by demographic
and social background this study investigates (1) to what extent consumers' WOM …

Consumer attitudes toward online advertising: The moderating role of personality

N Souiden, S Chtourou, B Korai - Journal of promotion …, 2017 - Taylor & Francis
This study investigates how consumer attitudes toward advertising in general affect their
attitudes toward online advertising. It also investigates the moderating role of the personality …

Do pop-up ads in online videogames influence children's inspired-to behavior?

AZ Abbasi, U Rehman, DH Ting, MA Quraishi - Young Consumers, 2022 - emerald.com
Purpose Advertising through the videogame has become one of the most effective and
prevalent channels of advertisement, especially via pop-up ads–appearing on the screen …

Mothers' experience of social change and individualistic parenting goals over two generations in urban China

Q Bian, Y Chen, PM Greenfield, Q Yuan - Frontiers in Psychology, 2022 - frontiersin.org
During the past four decades, China has gone through rapid urbanization and
modernization. As people adapt to dramatic sociodemographic shifts from rural communities …

Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women

D Manika, JG Ball, PA Stout - Journal of health communication, 2014 - Taylor & Francis
This quantitative study explored young women's response to direct-to-consumer
pharmaceutical advertising (DTCA) for a human papillomavirus (HPV) vaccine. In particular …

E-mail advertising in Syria: Assessing beliefs, attitudes, and behaviors

AB Mahmoud - Journal of Promotion Management, 2015 - Taylor & Francis
The present study aimed at assessing Syrian consumers' beliefs regarding, attitude, and
behavioral responses toward e-mail advertising and investigating the relationships among …