Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity
N Souiden, M Rani - International journal of bank marketing, 2015 - emerald.com
Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial
as consumers have potential to reach global audiences quickly and easily. This article …
as consumers have potential to reach global audiences quickly and easily. This article …
The impact of Islamic beliefs on consumers' attitudes and purchase intentions of life insurance
N Souiden, Y Jabeur - International Journal of Bank Marketing, 2015 - emerald.com
Purpose–The purpose of this paper is to investigate the role of Islamic beliefs in moderating
consumers' attitudes and purchase intentions of conventional and Islamic life insurance …
consumers' attitudes and purchase intentions of conventional and Islamic life insurance …
Determinants of consumers' attitudes towards digital advertising–A meta-analytic comparison across time and touchpoints
H Lütjens, M Eisenbeiss, M Fiedler, T Bijmolt - Journal of business research, 2022 - Elsevier
By means of a meta-analysis, we synthesize the findings of over two decades of research
from 88 empirical studies regarding four well established and theoretically rooted …
from 88 empirical studies regarding four well established and theoretically rooted …
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Given that consumers' Word of Mouth (WOM) communication is influenced by demographic
and social background this study investigates (1) to what extent consumers' WOM …
and social background this study investigates (1) to what extent consumers' WOM …
Consumer attitudes toward online advertising: The moderating role of personality
N Souiden, S Chtourou, B Korai - Journal of promotion …, 2017 - Taylor & Francis
This study investigates how consumer attitudes toward advertising in general affect their
attitudes toward online advertising. It also investigates the moderating role of the personality …
attitudes toward online advertising. It also investigates the moderating role of the personality …
Do pop-up ads in online videogames influence children's inspired-to behavior?
Purpose Advertising through the videogame has become one of the most effective and
prevalent channels of advertisement, especially via pop-up ads–appearing on the screen …
prevalent channels of advertisement, especially via pop-up ads–appearing on the screen …
Mothers' experience of social change and individualistic parenting goals over two generations in urban China
During the past four decades, China has gone through rapid urbanization and
modernization. As people adapt to dramatic sociodemographic shifts from rural communities …
modernization. As people adapt to dramatic sociodemographic shifts from rural communities …
Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women
D Manika, JG Ball, PA Stout - Journal of health communication, 2014 - Taylor & Francis
This quantitative study explored young women's response to direct-to-consumer
pharmaceutical advertising (DTCA) for a human papillomavirus (HPV) vaccine. In particular …
pharmaceutical advertising (DTCA) for a human papillomavirus (HPV) vaccine. In particular …
E-mail advertising in Syria: Assessing beliefs, attitudes, and behaviors
AB Mahmoud - Journal of Promotion Management, 2015 - Taylor & Francis
The present study aimed at assessing Syrian consumers' beliefs regarding, attitude, and
behavioral responses toward e-mail advertising and investigating the relationships among …
behavioral responses toward e-mail advertising and investigating the relationships among …