This article utilizes input from service scholars, practitioners, reviews of published literature,
and influential policy documents to identify service research priorities that push the …

Corporate sustainability management encompasses multiple dimensions: environmental,
social, and economic. Companies are increasingly evaluated within the public sphere, and …

Race is integral to the functioning and ideological underpinnings of marketplace actions yet
remains undertheorized in marketing. To understand and transform the insidious ways in …

It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …

This article examines the role of philanthropy in conservation as a way of exploring how and
why conservation might be becoming more neoliberal. It describes how conservation …

In this essay, the authors explore the emergence, growth, and future of the transformative
consumer research movement. The notion of a social movement is used to conceptualize …

Responding to the call for critical examinations of the inadvertent effects of marketing
(Dholakia 2012), this article offers an examination of the underexplored impacts of social …

Abstract Cause-Related Marketing (CRM) as a promotional tool among marketers and
research topic among researchers has existed for over three decades. A considerable …

Using data from the 2015 China Household Financial Survey (CHFS) this paper examines
the effect of culture on the gender gap in financial literacy. We exploit geographical …

Solutions to food insecurity need to address not only the lack of physical availability of food,
as currently suggested by the literature, but also affordability, quality, and safety to be truly …