The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

B Melović, M Jocović, M Dabić, TB Vulić, B Dudic - Technology in Society, 2020 - Elsevier
The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …

Digitalization process of complex B2B sales processes–Enablers and obstacles

R Rodríguez, G Svensson, EJ Mehl - Technology in Society, 2020 - Elsevier
The purpose of this study is to shed light on the extent to which salespeople use technology
throughout complex B2B sales processes. The research on technology in society considers …

Sustainable ground transportation and the E-commerce revolution: Innovations and challenges at the intersection

MCP Poo, Y Lau, B Qi, CF Pun - Encyclopedia, 2024 - mdpi.com
This review paper offers a comprehensive exploration of the symbiotic relationship between
sustainable ground transportation and the dynamic realm of e-commerce. It delves into the …

Understanding the global diffusion of B2B E-commerce (B2B EC): An integrated model

A Alsaad, A Taamneh, I Sila… - Journal of Information …, 2021 - journals.sagepub.com
Using institutional theory, this study offers an integrated framework that describes the
diffusion of business-to-business e-commerce within a country. The model specifies the role …

Multi-country analysis of e-commerce adoption: The impact of national culture and economic development

MI Merhi - Pacific Asia Journal of the Association for Information …, 2021 - aisel.aisnet.org
Background: The effect of national culture on e-commerce adoption and usage has yet to be
thoroughly examined. This multi-country study examines the influence of Hofstede's cultural …

[HTML][HTML] The impact of international electronic commerce on export trade: Evidence from China

C Wang, T Liu, D Wen, D Li, G Vladislav… - Journal of Theoretical and …, 2021 - mdpi.com
The impact of international electronic commerce (IEC) on export trade increases along with
its expanding scale. Based on relevant data and the gravity model of China's IEC export …

[PDF][PDF] From" fairly good" to" optimal" energy efficiency practices within the Moroccan manufacturing sector: are financial resources sufficient?

M Bensouda, M Benali - International Journal of Energy Economics and …, 2023 - zbw.eu
Climate change urgency requires a fast transition to a low carbon society which implies
broad-scale changes at all levels, hence the need of an energy transition based on …

The impact of institutional pressures on the use and maintenance of e-commerce in Brazilian micro and small enterprises (MSEs)

HA Sousa, L Klein, SB Voese - Revista Brasileira de Gestão de …, 2022 - SciELO Brasil
Purpose–The study aims to verify the impact of institutional pressures on the perception of
obstacles and benefits of the adoption and maintenance of e-commerce in Brazil's micro and …

[HTML][HTML] O Impacto das Pressões Institucionais na Adoção e Manutenção do E-Commerce em Micro e Pequenas Empresas (MPEs) Brasileiras

HA Sousa, L Klein, SB Voese - Revista Brasileira de Gestão de …, 2022 - SciELO Brasil
Objetivo O estudo tem como objetivo verificar o impacto das pressões institucionais na
percepção de obstáculos e benefícios nas micro e pequenas empresas brasileiras quando …

E-government and corruption control: the mediating effect of law enforcement

A Alsaad - Electronic Government, an International Journal, 2022 - inderscienceonline.com
While the role of e-government in reducing corruption level is well discussed in the literature,
less attention has been given to how e-government combats corruption. This study revisits …