Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
The arrival of augmented reality (AR) on social networks in the form of filters is generating
new user experiences. Despite their potential as interactive marketing tools, previous …
new user experiences. Despite their potential as interactive marketing tools, previous …
Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
This study contributes to existing literature by develo** and testing a model of factors that
drive technological opinion leadership (TOL). We expand Bruner and Kumar's (2007) study …
drive technological opinion leadership (TOL). We expand Bruner and Kumar's (2007) study …
How smart experiences build service loyalty: The importance of consumer love for smart voice assistants
Smart voice assistants (SVAs) have emerged as new artificial intelligence service platforms.
They have the capacity to act like actual human assistants and modify traditional forms of …
They have the capacity to act like actual human assistants and modify traditional forms of …
Consumer responses to interactive restaurant self-service technology (IRSST): The role of gadget-loving propensity
JA Ahn, S Seo - International Journal of Hospitality Management, 2018 - Elsevier
Abstract Employing Mehrabian and Russell's stimulus–organism–response framework, this
study examines how consumers' perceived quality of interactive restaurant self-service …
study examines how consumers' perceived quality of interactive restaurant self-service …
Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
The interaction between consumers and brands has become more dynamic and powerful
through online brand communities. Although brand communities commonly use Facebook …
through online brand communities. Although brand communities commonly use Facebook …
Generation Y females online: insights from brand narratives
Purpose–The purpose of this paper is to understand the relationships Generation Y females
have with fashion brands online. Specifically, it examines the role of the internet and social …
have with fashion brands online. Specifically, it examines the role of the internet and social …
Under the sway of a mobile device during an in‐store shop** experience
Mobile device technology is transforming the retail shop** experience. Today's
consumers are mobile dependent, preferring to consult with their phone, instead of using the …
consumers are mobile dependent, preferring to consult with their phone, instead of using the …
Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
Social networks provide an innovative means for facilitating social influence as well as
arousing consumer curiosity. However, research on how social influence impacts attitudes …
arousing consumer curiosity. However, research on how social influence impacts attitudes …
How a learning orientation affects drivers of innovativeness and performance in service delivery
Relying on organizational innovativeness for long-term growth and profitability can be
difficult, time consuming, and expensive. In the context of service delivery of 395 strategic …
difficult, time consuming, and expensive. In the context of service delivery of 395 strategic …
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
The aim of this study is to conduct a systematic review of the literature on consumer curiosity
and its impact on consumer behavior. The “Scientific Procedures and Rationales for …
and its impact on consumer behavior. The “Scientific Procedures and Rationales for …