Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Several theories construe risk appraisals as key determinants of decisions and actions, and
this idea has been supported in correlational studies. However, correlational data cannot …

Data collection using Internet-based samples has become increasingly popular in many
social science disciplines, including advertising. This research examines whether one …

The influence of the COVID-19 pandemic will linger for an extended period, although it is
under control and public transport is gradually resuming its operations. However, there is …

Many people perceive climate change as psychologically distant—a set of uncertain events
that might occur far in the future, impacting distant places and affecting people dissimilar to …

Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …

Decades of research identify risk perception as a largely intuitive and affective construct, in
contrast to the more deliberative assessments of probability and consequences that form the …

Highlights•Emotions embedded in marketing appeals or in decision contexts influence
decision-making.•Consumers are influenced by emotions that are both related and …

The growing psychological distance from environmental issues is often used to explain the
lack of pro-environmental attitudes and behaviors in today's society. According to construal …

Background Ways to maintain good health during a pandemic are very important for the
general population; however, little is known about the impact of the coronavirus disease …