Textile, apparel, and fashion (TAF) industries contribute significantly to global environmental
pollution at every point of the supply chain. Clothing manufacturing and transportation …

ChatGPT can revolutionize education by enhancing student engagement and making
learning more personalized. Drawing on UTAUT2, this study investigated determinants of …

The contemporary business landscape is witnessing an ever‐increasing concern for
environmental sustainability, which has also surfaced in the apparel industry through the …

Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …

The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

Healthcare services/products, such as medicine, consultation with doctors, lab tests, are
growing in popularity, and their benefits are well known. Little is known about the …

Abstract Generation Z (Gen Z) is widely considered the most eco-conscious generation.
Nonetheless, there is a dearth of empirical research on this generation's pro-environmental …

While adopting chatbots powered by artificial intelligence could enhance knowledge
sharing, it also causes challenges due to the “dark side” of these agents. However, research …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

This study investigated the factors driving ethical consumption intentions and choice
behavior among community-based buyers and non-buyers using the theory of consumption …