CRM in data-rich multichannel retailing environments: A review and future research directions
Many retailers have collected large amounts of customer data using, for example, loyalty
programs. We provide an overview of the extant literature on customer relationship …
programs. We provide an overview of the extant literature on customer relationship …
Location-based advertising on mobile devices: A literature review and analysis
Location-based advertising (LBA) allows the delivery of advertising messages to consumers
in places that are known for their particular high and positive advertising effect. While LBA is …
in places that are known for their particular high and positive advertising effect. While LBA is …
Leveraging artificial intelligence in business: Implications, applications and methods
ABSTRACT The concept of Artificial Intelligence (AI) as a business-disruptive technology
has developed in academic and professional literature in a chaotic and unstructured …
has developed in academic and professional literature in a chaotic and unstructured …
Develo** big data enabled Marketing 4.0 framework
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …
been an impact on the marketing of business firms, enabling them to digitally transform and …
Customer lifetime value: Empirical generalizations and some conceptual questions
RC Blattberg, EC Malthouse… - Journal of Interactive …, 2009 - journals.sagepub.com
From the extant literature on Customer Lifetime Value (CLV), we identify four empirical
generalizations (well-defined, consistent effects found by at least three different sets of …
generalizations (well-defined, consistent effects found by at least three different sets of …
Personality or value: A comparative study of psychographic segmentation based on an online review enhanced recommender system
Big consumer data promises to be a game changer in applied and empirical marketing
research. However, investigations of how big data helps inform consumers' psychological …
research. However, investigations of how big data helps inform consumers' psychological …
Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products
FN Kondo, T Okubo - Journal of Retailing and Consumer Services, 2022 - Elsevier
This study explores how customers utilize multiple channels in a recent retail environment. It
provides a compatible framework for customer segmentation for overall products and major …
provides a compatible framework for customer segmentation for overall products and major …
Modified dynamic fuzzy c-means clustering algorithm–Application in dynamic customer segmentation
S Munusamy, P Murugesan - Applied Intelligence, 2020 - Springer
The dynamic customer segmentation (DCS) is a useful tool for managers in implementing
marketing strategies by observing dynamic changes that are happening in the customer …
marketing strategies by observing dynamic changes that are happening in the customer …
A Cross-Level Theory of Alumni–Organization Relationships
Although strategic human resource management research has predominantly focused on
internalizing human capital resources for value creation, rising employee mobility has …
internalizing human capital resources for value creation, rising employee mobility has …
Factors affecting customer analytics: Evidence from three retail cases
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …
analytics systems and approaches. Segmentation is a common customer analytics practice …