This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …

Purpose This study aims to examine the relative importance of the impact of central and
peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps …

The study focused on the intention to adopt and actual use of virtual reality (VR) glasses to
determine tourist destinations amongst Generation Y in South Africa. This study considers …

This study aimed to analyze and explain the influence of marketing technology and
consumer buying interest on the effectiveness of business continuity through business …

The advent of social media as a marketing tool has transformed how businesses connect
and share information about their brands with their consumers. Amplified consumer …

Increased environmental awareness has increased the demand for green products, mainly
cosmetics. This fact challenges companies to adapt to changes and consider environmental …

With the advancement of artificial intelligence (AI) and the Internet of Things (IoT), smart
clothing, which has enormous growth potential, has developed to suit consumers' …

Since online shop** has become an important way for consumers to make purchases,
consumers have signed up to e-commerce platforms to shop online. However, retailers are …

Abstract The Shariah-compliant (Sukuk) bond has been recently introduced in Muslim
countries. Sukuk is getting popular among the Muslim population because of its non-interest …

Purpose This study aims to explore the determinants of green electronics purchase intention
in Malaysia by extending existing knowledge on green consumer behavior and contributing …