Purpose This is a general review study aiming to specify the key customer-based factors and
technologies that influence the value co-creation (VCC) process through artificial …

While there is a lot of literature from a natural or technical sciences perspective on different
forms of digitalization in agriculture (big data, internet of things, augmented reality, robotics …

The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …

This study examines the 'sweet spot'of augmented reality (AR) through the lens of flow
theory and has two primary objectives. First, the study seeks to determine whether …

The second volume of “Advancing Uncertain Combinatorics through Graphization,
Hyperization, and Uncertainization: Fuzzy, Neutrosophic, Soft, Rough, and Beyond” …

We develop a framework to facilitate customer engagement in service (CES) based on the
service-dominant (SD) logic. A novel feature of this framework is its applicability and …

Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …

Abstract Service-dominant logic continues its evolution, facilitated by an active community of
scholars throughout the world. Along its evolutionary path, there has been increased …

Policy Points: Co‐creation—collaborative knowledge generation by academics working
alongside other stakeholders—is an increasingly popular approach to aligning research and …

The customer value proposition (CVP) has a critical role in communicating how a company
aims to provide value to customers. Managers and scholars increasingly use CVP …