Nowadays, smart wearable technology comes up to different sectors and is gaining
momentum to be implemented in everyday objects. Smartwatches are the most popular type …

Examining the blended learning (b-learning) acceptance is not a new research topic, and it
has been tackled by many scholars. Nevertheless, the analysis of information systems (IS) …

Artificial intelligence (AI) service failures are inevitable in hospitality companies; thus, how AI
service recovery retains customers is an issue that cannot be ignored. This article focuses …

This study aims to deepen our understanding of the underlying factors affecting the intention
to continue using increasingly popular wearable technology. A new theoretical model is …

This paper explores the characteristics of mobile social media marketing adoption in the
context of digital natives via an extended Mobile Technology Acceptance Model …

Artificial intelligence (AI) applications are observed in different industries including the
services, where the impressive changing pace is boosted by the technological advances in …

Purpose Academic social network site (ASNS) is a new form of academic service in the
social media age, and the study of ASNS user behavior is of great significance to academic …

Despite gaining consumer momentum and interest of Virtual Reality (VR) in the consumer
marketplace, the literature has lagged in exploring the continuance usage behaviour and …

As artificial intelligence (AI) technology becomes increasingly integrated into education,
understanding the theoretical mechanisms that drive university students to adopt new …

Purpose The purpose of this paper is to examine antecedents of customer engagement on
social media and how these platforms can enhance customers' continuation intention …