Mega shop** malls technology-enabled services influence tourists shop** behavior as
Jumbo malls offer a broader range of products and services with innovative features that …

This study explores the impact of artificial intelligence (AI) on customer perceptions and
behavior in restaurants, airline companies, and hotel sectors within the hospitality industry of …

Mobile advertising on smartphones shows potential as a marketing and advertising strategy,
particularly for influencing consumer purchasing behaviour. Mobile technologies, including …

Due to the rising appeal of travel, as well as the appearance of low-cost carriers that fly to
both popular and exotic destinations, people nowadays tend to book their accommodation …

Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed
to examine the influence of authentic travel experiences on travel stickiness using the …

The private chef dining experienscape is a correct mixture of pedantry and love towards the
food, orchestrated by the considerable skills of the modern chef. This study explores …

Purpose The young generation (Gen Z and Millennials) has a different set of values that the
brand needs to interpret better. There is evidence of a correlation between luxury brands …

Purpose Little is known about the external stimuli, which trigger a change in a consumer's
cognitive and affective state and lead to a consumer's willingness to pay a premium price …

The National Sports Week (known in Bahasa Indonesia as Pekan Olahraga Nasional or
PON) consumes a large budget as Indonesia's largest multi-sports event. This raises the …

Purpose Although much of the research has examined the positive relationship between
memorable tourism experiences (MTEs) and tourist satisfaction, little research has attempted …