Brand love is a phenomenon that is experienced by a group of satisfied consumers. The
construct brand love is of great importance to academics and practitioners because a group …

Increasing acceptance of social media among users show that consumers are making deep
emotional connections with them. The purpose of this study is to apply the concept of brand …

ORIENTATION: The study investigated the influence of electronic word-of-mouth (eWOM)
adoption on brand love amongst Generation Z consumers in South Africa that will enable …

The online fashion industry faces competent competition, while brand love has become the
key to winning a competitive advantage. Thus, brand love has become an interesting …

The purpose of this study is to empirically test the relationship between consumerbrand
relationship constructs namely brand experience, brand trust, brand identification and brand …

The purpose of this paper is to assess whether a handmade message communicated on the
social media network can enhance brand love to a handmade fashion brand and how brand …

This research provides a framework of factors determining clothing interest and subsequent
purchase motivation of Generation Z consumers in India. The predictors of young …

Implementing marketing strategies is crucial for hospitality organisations to reach their target
markets and improve their performance and competitive advantage. Hence, this study …

The aim of this study is to investigate the effect of influencer's attractiveness on brand loyalty,
brand image, brand awareness and word of mouth communication on Instagram. The …

Brand love is the ultimate commitment level of customers for a brand. The love for a brand
developed through concerted efforts by the marketers. Attaining customer brand love …