A Micheaux, B Bosio - Journal of Marketing Education, 2019 - journals.sagepub.com
As firms gather increasing amounts of data, the question of how future marketers can use
these data to make their marketing more relevant and to make a strategic difference …
these data to make their marketing more relevant and to make a strategic difference …
Capturing potential impact of challenge-based gamification on gamified quizzing in the classroom
Challenges in education have continuously been addressed by integrating gamification, but
a gap remains for game design principles that support user engagement. This paper …
a gap remains for game design principles that support user engagement. This paper …
Experiential learning: Hel** students to become 'career-ready'
D Spanjaard, T Hall… - Australasian Marketing …, 2018 - journals.sagepub.com
Today's graduates face a competitive entry-level job market whilst at the same time
employers from all areas of business plea for alumni who are 'work-ready'. There is an …
employers from all areas of business plea for alumni who are 'work-ready'. There is an …
CO2peration–Structuring a 3D interactive digital game to improve climate literacy in the 12-13-year-old age group
Preparing students for their future and qualifying them to enter public life is the essential role
of the public-school system. As such, an understanding of climate science ought to be an …
of the public-school system. As such, an understanding of climate science ought to be an …
Industry certifications in digital marketing and media education: An examination of perceptions and use among educators
Technology and media have created skill needs that modern educators are compelled to
address to stay relevant. As a result, an emerging educational tool in marketing and media …
address to stay relevant. As a result, an emerging educational tool in marketing and media …
A revised model of experiential learning with a debriefing checklist
M Matsuo, M Nagata - International Journal of Training and …, 2020 - Wiley Online Library
Although Kolb's experiential learning model has been widely used and remains among the
most influential frameworks in the fields of human resource development, management …
most influential frameworks in the fields of human resource development, management …