Highlights•Researcher's first-person account is valuable for understanding
experiences.•HCD researchers often use introspection in a disguised and unsystematic …

In this paper we outline the contribution of a narrative perspective for theory and method in
consumer research. Narratives are considered to be a fundamental way by which we …

The purpose of this article is to evaluate and advance tools that marketing and consumer
researchers have recently gathered from assemblage and actor–network theories. By …

We describe the design and deployment of Olly, a domestic music player that enables
people to re-experience digital music they listened to in the past. Olly uses its owner's Last …

As interpretive research perspectives become increasingly influential in the social sciences,
so it becomes increasingly important for experienced researchers to familiarize themselves …

At the time the first edition of this book was published, in 2005, many commentators were
already predicting the end of creative advertising. The revolution in digital communication …

Purpose–This paper makes the case for the use of real diaries as an alternative
methodology in marketing research. It is argued that Qualitative Diary Research (QDR) in …

The relationship between music, the self/identity, and consumption is significant and widely
acknowledged, yet it remains under-researched. To further our understanding of the …

This article considers the neglected area of disposition, the nature of our relationship with
waste. Marketing tactics are complicit in a throwaway culture, so how can we better theorize …

With the massive adoption of music streaming services globally, metadata is being
generated that captures people's music listening histories in more precise detail than ever …