The strategic use of social media tools facilitates firms' entrepreneurial capabilities, enabling
them to become more innovative, increasing their proactivity, and hel** them to renew …

This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve
brand awareness and to engage their audience, which can lead to referrals, repeat …

Purpose Although Social Media use has become all-pervasive, previous research has failed
to explain how to use Social Media tools strategically to create business value in today's …

The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …

Technology has been present in the daily lives of people and organizations for a long time,
and its evolution has been constant. This evolution naturally contributes to new responses …

This literature review aims to gain an in-depth understanding of many practical applications
as a strategy to increase the marketing of small household business products, mainly social …

Purpose This study aims to develop a measurement model to help hotels manage their
reputation within the context of online reviews and ratings platforms and evaluate the impact …

This paper empirically investigates Social Media adoption as a driver of firms' performance.
Specifically, we focus on the relationship between the embracing of Twitter and Italian …

Several studies on social media from a users' perspective have been conducted. However,
less attention has been paid to the effect of social media on organization performance …