We review and discuss recent developments in best–worst scaling (BWS) that allow
researchers to measure items or objects on measurement scales with known properties. We …

Best-Worst Scaling (BWS) can be a method of data collection, and/or a theory of how
respondents provide top and bottom ranked items from a list. We begin with a brief history …

A panel of 223 alcohol consumers recruited in a liquor store participated in a survey/best–
worst experiment investigating perceptions on sulfites and willingness to pay for non-sulfited …

Investments in intangibles, as opposed to things such as plant and equipment, have become
more and more critical to the financial performance and growth of organizations. Brands …

Cognitive models of decision making aim to explain the process underlying observed
choices. Here, we test a sequential sampling model of decision making, multialternative …

The aim of the study is to showcase how cross-cultural research can take advantage of the
measurement invariance of best–worst scales. The study utilises best–worst scaling (BWS) …

Customer overall satisfaction towards a public transport system depends mainly on two
factors: how satisfied they are with different aspects that make up the service and how …

Hard apple cider is the smallest, but fastest growing sector within the alcoholic beverage
industry in the United States (US), and opens a unique opportunity for agricultural …

Objectives This study provides insights into the validity and acceptability of Discrete Choice
Experiment (DCE) and profile-case Best Worst Scaling (BWS) methods for eliciting …

Background Unhealthy eating habits are costly and can lead to serious diseases such as
obesity. Nutrition apps offer a promising approach to improving dietary behavior …