Two decades of brand hate research: a review and research agenda
Purpose This review aims to synthesize the brand hate literature and suggest directions for
future research on brand hate. Design/methodology/approach This study adopted an …
future research on brand hate. Design/methodology/approach This study adopted an …
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
[HTML][HTML] How deep is your love? The brand love-loyalty matrix in consumer-brand relationships
Brand love is an often ignored, yet important dimension in consumer-brand relationships.
Especially consumer-brand relationships with masstige brands that are hedonic and …
Especially consumer-brand relationships with masstige brands that are hedonic and …
The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
this study investigates the proposed conceptual model of corporate wrongdoing and brand …
An investigation of the nexus between online impulsive buying and cognitive dissonance among gen Z shoppers: are female shoppers different?
Y Chetioui, L El Bouzidi - Young Consumers, 2023 - emerald.com
Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …
widely expanded as a key pattern among online customers in emerging markets …
Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis
Customers voice their negative brand experiences to their family and friends in the form of
negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic …
negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic …
[HTML][HTML] Leveraging online selling through social media influencers
While prior research suggests that facial expression influences consumer behavior, it
remains unclear under which conditions specific emotional expressions on social media …
remains unclear under which conditions specific emotional expressions on social media …
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?
Limited research has investigated the consequences of brand hate, particularly the
pathways and contingent factors. This study addresses a critical gap by investigating the …
pathways and contingent factors. This study addresses a critical gap by investigating the …
[HTML][HTML] Consequences of consumer regret with online shop**
Negative online reviews can significantly hurt future sales. After impulsive decisions,
consumers may feel regret and write negative online reviews. Two studies are conducted to …
consumers may feel regret and write negative online reviews. Two studies are conducted to …
[HTML][HTML] The double side of flow in regret and product returns: Maximizers versus satisficers
While the positive aspects of the flow state have been widely researched, the effects of being
aware of this state and the negative consequences still need to be explored. The loss of …
aware of this state and the negative consequences still need to be explored. The loss of …