Strategic influencer communication is a relatively new domain in communication
management. Organizations and their agencies have to adapt existing or even develop new …

The multifaceted roles of public relations are not well-understood in strategic management.
Thus, this study reviews strategic management literature and presents empirical evidence …

Purpose Drawing on the example of car manufacturer Tesla and its early investor Elon
Musk, the purpose of this paper is to explore the connection between the personal …

What is internal communication? What role does it play in contemporary organizations?
What are the consequences of malfunctioning internal communication? There are many …

Für die professionelle Steuerung der Unternehmenskommunikation steht eine ganze Reihe
etablierter Vorgehensweisen, Methoden und Denkwerkzeuge zur Verfügung. In Anlehnung …

Los cambios en los modos de trabajar en las organizaciones impulsados por la pandemia
por la COVID-19 y las restricciones de movimiento, generaron adaptaciones en las formas …

Purpose The purpose of this paper is to address an important but seldom explored field of
study: the communication of corporate strategies to external and internal stakeholders. The …

Purpose The aim of this study was to understand how public relations leaders view and use
social media analytics (SMA) and the impact of SMA on the public relations function …

Purpose The question of whether and how communication departments contribute to
organizational value creation has rarely been addressed in research. Such evidence is …

Over the past decades, higher education institutions (HEIs) across the world have
institutionalized communication departments and played an increasingly important role in …