This paper reviews the field of Game AI, which not only deals with creating agents that can
play a certain game, but also with areas as diverse as creating game content automatically …

In light of increasing digitization and monetization, the freemium pricing model is being used
more and more frequently. Against a backdrop of increasing competition and rising costs to …

In this paper, we present churn prediction techniques that have been released so far. Churn
prediction is used in the fields of Internet services, games, insurance, and management …

Abstract Educational Technology (EdTech) is an industry that integrates education and
technology advances. Digital game-based learning (DGBL) is one of the narrowed-down …

Predicting when players will leave a game creates a unique opportunity to increase players'
lifetime and revenue contribution. Players can be incentivized to stay, strategically cross …

Customer churn is a widely known term in many industries, including banking,
telecommunications and gaming. By definition, churn represents the act of a customer …

Dynamic difficulty adjustment (DDA) is a technique for adaptively changing a game to make
it easier or harder. A common paradigm to achieve DDA is through heuristic prediction and …

Reducing user attrition, ie churn, is a broad challenge faced by several industries. In mobile
social games, decreasing churn is decisive to increase player retention and rise revenues …

Mobile digital games are dominantly released under the freemium business model, but only
a small fraction of the players makes any purchases. The ability to predict who will make a …

Video game analytics are widely adopted within academia and industrial development–yet,
the player's perspective is rarely considered as a driving factor, even though vast …