Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
The authors review 50 empirical retailing research papers that have appeared over the last
20 years to take stock of what we know, need to know better, and do not know yet about …
20 years to take stock of what we know, need to know better, and do not know yet about …
Challenges and opportunities in multichannel customer management
Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …
evaluation of channels through which firms and customers interact, with the goal of …
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular
in the information systems (IS) field for modeling structural relationships between latent …
in the information systems (IS) field for modeling structural relationships between latent …
Customer experience management: toward implementing an evolving marketing concept
Although research continues to debate the future of the marketing concept, practitioners
have taken the lead, appraising customer experience management (CEM) as one of the …
have taken the lead, appraising customer experience management (CEM) as one of the …
Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration
This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …
integrating access to and knowledge about the offline channel into an online channel …
The impact of cross-channel integration on retailers' sales growth
L Cao, L Li - Journal of retailing, 2015 - Elsevier
The authors propose a conceptual framework to explain whether and under what firm-level
conditions cross-channel integration impacts firm sales growth. To test the theory, the …
conditions cross-channel integration impacts firm sales growth. To test the theory, the …
Toward a three-dimensional framework for omni-channel
The omni-channel, as an emerging trend in retail, aims to coordinate processes and
technologies across supply and sales channels. The evolution of this concept is still nascent …
technologies across supply and sales channels. The evolution of this concept is still nascent …
The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
M Zhang, C Ren, GA Wang, Z He - Electronic commerce research and …, 2018 - Elsevier
In order to meet consumer expectations for consistent, uniform, integrated services and
experiences across multiple retailing channels, many retailers have tried to create an omni …
experiences across multiple retailing channels, many retailers have tried to create an omni …
Integration of online and offline channels in retail: The impact of sharing reliable inventory availability information
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online,
pick-up-in-store”(BOPS) project. The implementation of this project is associated with a …
pick-up-in-store”(BOPS) project. The implementation of this project is associated with a …
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …
between retailers and consumers. Although the effect of omnichannel retailing on business …