Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust
Purpose This study aims to examine users' perceptions of gendered artificial intelligence (AI)
interfaces in the context of autonomous vehicles (AVs). It focuses on the gendered effects of …
interfaces in the context of autonomous vehicles (AVs). It focuses on the gendered effects of …
The Double-Edged Sword of Celebrity Endorsement: The Moderating Role of Discussion Polarization and Culture Values
Y Zhu, L Kuai - 2024 - aisel.aisnet.org
The rapid evolution of digital technology and social media has significantly influenced how
organizations shape their marketing strategies. Influencer marketing, involving …
organizations shape their marketing strategies. Influencer marketing, involving …