Professional social media platforms (PSMs), including LinkedIn, have created better
opportunities for students and employees to advance their career aspirations. Though PSMs …

This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

Recently, scholars have attempted to understand consumer behavior related to the use of
food delivery apps (FDAs). However, the various motives behind the usage of different FDAs …

The current study examines the associations of the dark side of social media use and fake
news sharing behavior among social media users. A large cross-sectional data from 1022 …

Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

Scholars and industry stakeholders have exhibited an interest in identifying the underlying
dimensions of viral memes. However, the recipe for creating a viral meme remains obscure …

AI is transforming healthcare system with many innovations in diagnosis, drug research and
advancement in medical treatments. But there are several concerns and dilemmas related to …

Live-stream shop** is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …