Systems social marketing and macro-social marketing: A systematic review
Background: The adoption of systems thinking within social marketing is illustrated by the
emerging literature relating to systems social marketing and macro-social marketing …
emerging literature relating to systems social marketing and macro-social marketing …
Systems social marketing: A critical appraisal
Purpose Social marketing has gained widespread recognition as a means of motivating
behaviour change in individuals for societal good. Many opinions have been shared …
behaviour change in individuals for societal good. Many opinions have been shared …
Proxyeconomics, a theory and model of proxy-based competition and cultural evolution
O Braganza - Royal Society Open Science, 2022 - royalsocietypublishing.org
Competitive societal systems by necessity rely on imperfect proxy measures. For instance,
profit is used to measure value to consumers, patient volumes to measure hospital …
profit is used to measure value to consumers, patient volumes to measure hospital …
'Give It Up!': A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access
This paper examines how the Government of India (GOI) used macrosocial marketing (MSM)
to address the issues of clean cooking fuel accessibility and affordability and structural …
to address the issues of clean cooking fuel accessibility and affordability and structural …
The future of macromarketing: recommendations based on a content analysis of the past twelve years of the Journal of Macromarketing
In their essays published in the Silver Anniversary Issue (SAI) of the Journal of
Macromarketing (2006), George Fisk and Mark Peterson independently outlined the current …
Macromarketing (2006), George Fisk and Mark Peterson independently outlined the current …
Exploring responses to differing message content of pictorial alcohol warning labels
One way of tackling hazardous alcohol consumption is introducing warning labels on
alcohol products. This research explores three under‐researched message content areas in …
alcohol products. This research explores three under‐researched message content areas in …
Social marketing interventions: insights from a system dynamics simulation model
Social marketing interventions: insights from a system dynamics simulation model | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
LARPnography: An embodied embedded cognition method to probe the future
Purpose This paper aims to propose LARPnography as a more holistic method to probe the
emergence of plausible futures, drawing on embodied embedded cognition literature and …
emergence of plausible futures, drawing on embodied embedded cognition literature and …
Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care
Purpose Effective communication of information is central to integrated care systems (ICS),
particularly between providers and care-consumers. Drawing on communication theory, this …
particularly between providers and care-consumers. Drawing on communication theory, this …
Nudging society to consume—the aggregate consequences of consumption nudges
O Braganza - Review of Evolutionary Political Economy, 2025 - Springer
Government nudging, towards say healthy or sustainable behaviors, is often criticized as
harmful to individual autonomy. Yet free markets naturally give rise to pervasive …
harmful to individual autonomy. Yet free markets naturally give rise to pervasive …