Interaction between the introduction strategy of the third‐party online channel and the choice of online sales format

G Shi, L Jiang, Y Wang - International Transactions in …, 2022 - Wiley Online Library
On the online platform of e‐tailers (eg, Amazon), there are many third‐party retailers who
can resell products by paying e‐tailers a platform usage fee. When e‐tailers sell …

A study of the relationship between consumer satisfaction and behavioral intention in relation to sales promotion in online fashion shop** malls

M Kim, SI Lee - The Research Journal of the Costume Culture, 2023 - koreascience.kr
The online shop** market is expanding, with online shop** malls now subdivided into
personal computer (PC) and mobile versions. Meanwhile, various efforts to promote online …

[CITA][C] Assessing the Role of Sales Promotion in the Purchasing of Consumer Products in Ghana; A Case Study of Nestle Ghana Limited

KK Akyea - 2022