Franchisor's system knowledge is considered one of the most important resources for
achieving competitive advantage in franchise networks. Although franchisors use a variety of …

This paper conceptualizes how to handle resource deficiencies due to disruption and
turbulence in supply chains from an Industrial Marketing and Purchasing (IMP) perspective …

Expanding organizational learning theory and ambidextrous theory, this research
investigates the potential differences in connections between business-to-business (B2B) …

Purpose This paper aims to investigate the process of innovation in firms founded by user-
entrepreneurs. It also empirically investigates the role of customer involvement and user …

Purpose Although multiple forms of governance mechanisms have been studied to address
the opportunistic behavior in franchising, research has not shed light on franchise systems …

Today's economy is characterized by rapid change. However, since many strategic ideas
originated under more stable conditions, thinking has remained rooted in a more stable time …

Purpose The purpose of this research is to outline and investigate a set of five experience
elements from neuroscience research labeled SCARF that could impact the quality of …

ABSTRACT Industry-university-research (IUR) alliance portfolio configurations are vital for
small-and medium-sized enterprises (SMEs). Our study extends the knowledge-based view …

As the importance of business to business (B2B) brand positioning increases, it has
received considerable attention in recent years. While different perspectives have been …

Purpose This paper aims to outline different signals that franchisors can use to communicate
their value proposition to prospective franchisees. It also tests whether these signals can …