Organizations are under increasing pressure to apply digital technologies to renew and
transform their business models. A great deal of research has examined specific …

This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …

Big data (BD) analytics has been increasingly gaining attraction in both practice and theory
in light of its opportunities, barriers and expected benefits. In particular, emerging economics …

Artificial intelligence (AI) offers organizations much potential. Considering the manifold
application areas, AI's inherent complexity, and new organizational necessities, companies …

Blockchain technology (BCT) has been gaining popularity due to its benefits for almost every
industry. However, despite its benefits, the organizational adoption of BCT is rather limited …

Data analytics has gained importance in human resource management (HRM) for its ability
to provide insights based on data-driven decision-making processes. However, integrating …

Industrial augmented reality (AR) is an integral part of Industry 4.0 concepts, as it enables
workers to access digital information and overlay that information with the physical world …

In the literature, studies have evidenced the efforts adopted by firms to develop digital
technology with the hope of achieving sustainable decisions and competitive performance …

The advent and proliferation of digital technologies purport to increase the innovation
potential of most organizations. However, approximately 90% of new ideas never convert to …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …