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Advertising and privacy: An overview of past research and a research agenda
By looking back at 40 years of research in the International Journal of Advertising (IJA), we
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …
Strategizing retailing in the new technology era
The world of retailing is being reimagined and transformed at breakneck speeds due to new
technologies, as well as due to changes in consumer purchasing behavior resulting from the …
technologies, as well as due to changes in consumer purchasing behavior resulting from the …
Five decades of self‐congruity in consumer behaviour research: a systematic review and future research agenda
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
The economic and environmental dividends of the digital development strategy: evidence from Chinese cities
Digital development is critical for achieving coordinated regional economic growth, energy
conservation, and emissions reduction, which makes it a viable method for achieving carbon …
conservation, and emissions reduction, which makes it a viable method for achieving carbon …
[HTML][HTML] Personalized touchpoints and customer experience: A conceptual synthesis
Customers desire personalized touchpoints, and practitioners largely agree that such
touchpoints constitute an essential success factor for firm and customer performance. To …
touchpoints constitute an essential success factor for firm and customer performance. To …
[HTML][HTML] The future of digital communication research: Considering dynamics and multimodality
Digital communication, the electronic transmission of information, reflects and influences
consumers' perceptions, attitudes, behaviors, and shop** journeys. Thus, data stemming …
consumers' perceptions, attitudes, behaviors, and shop** journeys. Thus, data stemming …
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing: The role of perceived warmth
Consumers show increasing levels of concern regarding disclosing information to
companies, as retailers' access to their personal information heightens their feelings of …
companies, as retailers' access to their personal information heightens their feelings of …
[HTML][HTML] Technology-enabled personalization: Impact of smart technology choice on consumer shop** behavior
Smart technologies promise to enhance customer experience to new levels in next-
generation retail stores. Offline retailers increasingly employ technology-enabled …
generation retail stores. Offline retailers increasingly employ technology-enabled …
[HTML][HTML] Reimagining personalization in the physical store
The evolving landscape of physical retailing necessitates a reevaluation of personalization
approaches to meet existing market conditions and the demands of modern customers. In …
approaches to meet existing market conditions and the demands of modern customers. In …
Toward customer hyper-personalization experience—A data-driven approach
Today's omnichannel business models incorporate physical and digital touchpoints
interacting with customers. A hyper-personalization strategy relies on the organization's …
interacting with customers. A hyper-personalization strategy relies on the organization's …