Strategic influencer communication is a relatively new domain in communication
management. Organizations and their agencies have to adapt existing or even develop new …

Digital native advertising is a subtle form of digital advertising that is integrated closely with
its context. Practitioners are increasingly assigning budgets to this advertising strategy. On …

Influencer marketing is prevalent in firm strategies, yet little is known about the factors that
drive success of online brand engagement at different stages of the consumer purchase …

Social media influencers–such as the 'Instafamous'–are required to disclose any commercial
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …

This study investigates the effects of influencer advertising attributes on consumer
responses via multiple motive inference processing. Influencer-product congruence and …

Influencer marketing actions are mostly carried out on social platforms, eg, Facebook,
Instagram and Twitter. However, despite its increasing use, studies on this subject are still …

This study aimed to examine the effects of awareness of paid endorsements by social media
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal …

Social media influencers as human brands: an interactive marketing perspective | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …