Are choices for others riskier than choices people make for themselves? This question has
been asked by economists, psychologists, and other researchers in the social sciences …

The meaning of success in conversation depends on people's goals. Often, individuals
pursue multiple goals simultaneously, such as establishing shared understanding, making a …

Computer algorithms are increasingly being used to predict people's preferences and make
recommendations. Although people frequently encounter these algorithms because they are …

Companies often feature positive consumer reviews on their websites and in their
promotional materials in an attempt to increase sales. However, little is known about which …

In response to a recent call to better understand the drivers of self-expressive consumption;
this review examines the latest relevant research to identify two broad classes of benefits of …

Concreteness is central to theories of learning in psychology and organizational behavior.
However, the literature provides many competing measures of concreteness in natural …

Deception is common in the marketplace where individuals pursue self-interests from their
perspectives. Extant research suggests that perspective-taking, a cognitive process of …

Humans spend much of their lives in conversation, where they tend to hold many
simultaneous motives. We examine two fundamental desires: to be responsive to a partner …

When a consumer (a recommender) recommends a product to another consumer (a
recommendee), it is not uncommon to learn whether the recommendee chose the …

Consumers often engage with brands by participating in activities such as co‐creating
products and contributing ideas about product promotion. Such engagement enables …