[HTML][HTML] Challenges, Opportunities, and lessons learned: Sustainability in Brazilian omnichannel retail

PR Sousa, MW Barbosa, LK Oliveira, PTV Resende… - Sustainability, 2021‏ - mdpi.com
This paper reports the focus group results administered with top executives of the Brazilian
retailers regarding their omnichannel strategies. This study aimed at analyzing the process …

Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context

B Alexander, MB Cano - Journal of Retailing and Consumer Services, 2020‏ - Elsevier
This paper explores the future of the physical store within omnichannel retail and
specifically, the prerequisites of the designed retail environment in optimizing customer …

The future of physical stores: Creating reasons for customers to visit

E Breugelmans, L Altenburg, F Lehmkuhle, M Krafft… - Journal of …, 2023‏ - Elsevier
This research presents a novel, conceptual perspective on distinctive opportunities available
to retailers with a physical location to create reasons for customers to visit the physical store …

[HTML][HTML] After the epidemic, is the smart traffic management system a key factor in creating a green leisure and tourism environment in the move towards sustainable …

HH Lin, IC Hsu, TY Lin, LM Tung, Y Ling - Sustainability, 2022‏ - mdpi.com
The purpose of this study is to explore, after the epidemic, the intelligent traffic management
system, which is the key to creating a green leisure tourism environment in the move …

[HTML][HTML] Omni-channel intensity and shop** value as key drivers of customer satisfaction and loyalty

M Cotarelo, T Fayos, H Calderón, A Mollá - Sustainability, 2021‏ - mdpi.com
Omni-channel retailing consists of the complete alignment of the different channels and
touchpoints that generate a seamless experience for consumers, allowing them to move …

Blurring luxury: the mediating role of self-gifting in consumer acceptance of phygital shop** experiences

CA Lawry - International Journal of Advertising, 2022‏ - Taylor & Francis
The question of how to maintain allure and exclusivity while digitizing luxury brands is a
pressing issue. A potential solution is to launch new retail formats that allow luxury shoppers …

Do they see eye to eye? Managing customer experience in phygital high-tech retail

G Pusceddu, L Moi, F Cabiddu - Management Decision, 2023‏ - emerald.com
Purpose This paper aims to empirically investigate the typologies of phygital (synaeresis of
“physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based …