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[HTML][HTML] Challenges, Opportunities, and lessons learned: Sustainability in Brazilian omnichannel retail
This paper reports the focus group results administered with top executives of the Brazilian
retailers regarding their omnichannel strategies. This study aimed at analyzing the process …
retailers regarding their omnichannel strategies. This study aimed at analyzing the process …
Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context
This paper explores the future of the physical store within omnichannel retail and
specifically, the prerequisites of the designed retail environment in optimizing customer …
specifically, the prerequisites of the designed retail environment in optimizing customer …
The future of physical stores: Creating reasons for customers to visit
This research presents a novel, conceptual perspective on distinctive opportunities available
to retailers with a physical location to create reasons for customers to visit the physical store …
to retailers with a physical location to create reasons for customers to visit the physical store …
[HTML][HTML] After the epidemic, is the smart traffic management system a key factor in creating a green leisure and tourism environment in the move towards sustainable …
HH Lin, IC Hsu, TY Lin, LM Tung, Y Ling - Sustainability, 2022 - mdpi.com
The purpose of this study is to explore, after the epidemic, the intelligent traffic management
system, which is the key to creating a green leisure tourism environment in the move …
system, which is the key to creating a green leisure tourism environment in the move …
The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store
C ** behavior becomes increasingly popular among consumers, how
to leverage the respective advantages and synergies of online and offline channels to retain …
to leverage the respective advantages and synergies of online and offline channels to retain …
[HTML][HTML] Omni-channel intensity and shop** value as key drivers of customer satisfaction and loyalty
Omni-channel retailing consists of the complete alignment of the different channels and
touchpoints that generate a seamless experience for consumers, allowing them to move …
touchpoints that generate a seamless experience for consumers, allowing them to move …
Blurring luxury: the mediating role of self-gifting in consumer acceptance of phygital shop** experiences
The question of how to maintain allure and exclusivity while digitizing luxury brands is a
pressing issue. A potential solution is to launch new retail formats that allow luxury shoppers …
pressing issue. A potential solution is to launch new retail formats that allow luxury shoppers …
Do they see eye to eye? Managing customer experience in phygital high-tech retail
Purpose This paper aims to empirically investigate the typologies of phygital (synaeresis of
“physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based …
“physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based …