From the publication of its first study in 1965 up to the present day, country-of-origin has
attracted a high level of interest from both scholars and practitioners. This paper reviews the …

Purpose–The purpose of this paper is to propose a theoretical model that integrates the
different groups of factors which influence the decision‐making process of international …

This study attempts to contribute to marketing services in higher education literature through
the relationship between international students' satisfaction with educational experiences …

The paper presented here provides a new perspective in the study of service brand
extensions, which has become a popular strategy for launching new services. Specifically …

Chinese students form the largest international student travel market for Australia and
approximately a quarter of Australia's international student enrollments are mainland …

This research focuses on the effect that country image, city image and university image has
on students'a priori satisfaction with the assigned destination for their international exchange …

Many cities have actively integrated higher education and local culture as part of city and
university image building. Yogyakarta, known as cultural and student city in Indonesia hosts …

Abstract The number of Business Schools (BS) and their market share had increased in the
last decades. Positioning strategy of BS is crucial in today's competitive and changing …

This paper examines student perception of academic quality in institutions of higher
education. The study investigates the importance of delivering quality service in higher …

The objective of this study is to examine key determinants that influence students' choice in
selecting a program. The theoretical framework was adapted from Chapman's (1981) and …