Sustainable customer relationship management

M Ferrer-Estévez, R Chalmeta - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose Sustainable customer relationship management (SCRM) is a combination of
business strategy, customer-oriented business processes and computer systems that seeks …

[HTML][HTML] Analyzing the factors enabling green lean six sigma implementation in the industry 4.0 era

LT Letchumanan, H Gholami, NM Yusof… - Sustainability, 2022 - mdpi.com
Green Lean Six Sigma has emerged in the Industry 4.0 era as a business strategy
contributing to the circular economy by adopting the 3R concept, ie, reduce, reuse, and …

[PDF][PDF] Customer relationship management: digital transformation and sustainable business model innovation

H Gil-Gomez, V Guerola-Navarro… - Economic research …, 2020 - hrcak.srce.hr
The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …

[HTML][HTML] An ISM approach for the barrier analysis in implementing green campus operations: Towards higher education sustainability

H Gholami, MF Bachok, MZM Saman, D Streimikiene… - Sustainability, 2020 - mdpi.com
Although various initiatives have been undertaken by the universities worldwide to ensure
that their campus operates sustainably, there are emergent barriers that pose serious …

[HTML][HTML] An SEM approach for the barrier analysis in lean implementation in manufacturing industries

F Abu, H Gholami, MZM Saman, N Zakuan… - Sustainability, 2021 - mdpi.com
This paper investigates the barriers that hinder the implementation of lean manufacturing in
wood and furniture industries as the adoption of this philosophy in such industries is not …

Pathways of lean manufacturing in wood and furniture industries: A bibliometric and systematic review

F Abu, H Gholami, MZM Saman, N Zakuan… - European Journal of …, 2021 - Springer
As wood and furniture industries have little knowledge of the implementation of lean
manufacturing particularly in emerging economies, the purpose of this study is to analytically …

Conceptualizing and operationalizing the student relationship management strategy: Towards a more sustainable-based platform

H Gholami, N Zakuan, MZM Saman, S Sharif… - Journal of Cleaner …, 2020 - Elsevier
Universities are at the forefront of develo** future human capital, but require new strategic
approaches to succeed. The present paper discusses the issues concerning the student …

[HTML][HTML] Map** Customer Relationship Management Research in Higher Education: Trends and Future Directions

F Shalihati, U Sumarwan, H Hartoyo, LN Yuliati - Administrative Sciences, 2025 - mdpi.com
Customer relationship management (CRM) has become a critical strategy for higher
education institutions (HEIs) to enhance student engagement, institutional efficiency, and …

[PDF][PDF] Intelligent Student Relationship Management Platform with Machine Learning for Student Empowerment

S Issaro, P Wannapiroon - International Journal of Emerging …, 2023 - learntechlib.org
Students' grades can affect their future studies at university. The COVID-19 situation has
resulted in a greater amount of online teaching, in which teachers and learners rarely …

[PDF][PDF] The impact of E-service quality in P2P accommodations on customer behavior intention: Evidence from chinese customers

W Cui, H Shen, YQ Yan… - Revista Argentina de …, 2020 - researchgate.net
Considering the lack of research for the Chinese consumer expectations and the
sustainable approach of P2P accommodation industry, this study examines the interactions …