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Sustainable customer relationship management
M Ferrer-Estévez, R Chalmeta - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose Sustainable customer relationship management (SCRM) is a combination of
business strategy, customer-oriented business processes and computer systems that seeks …
business strategy, customer-oriented business processes and computer systems that seeks …
[HTML][HTML] Analyzing the factors enabling green lean six sigma implementation in the industry 4.0 era
Green Lean Six Sigma has emerged in the Industry 4.0 era as a business strategy
contributing to the circular economy by adopting the 3R concept, ie, reduce, reuse, and …
contributing to the circular economy by adopting the 3R concept, ie, reduce, reuse, and …
[PDF][PDF] Customer relationship management: digital transformation and sustainable business model innovation
The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …
management (CRM) as a set of technological solutions key for efficient business …
[HTML][HTML] An ISM approach for the barrier analysis in implementing green campus operations: Towards higher education sustainability
Although various initiatives have been undertaken by the universities worldwide to ensure
that their campus operates sustainably, there are emergent barriers that pose serious …
that their campus operates sustainably, there are emergent barriers that pose serious …
[HTML][HTML] An SEM approach for the barrier analysis in lean implementation in manufacturing industries
This paper investigates the barriers that hinder the implementation of lean manufacturing in
wood and furniture industries as the adoption of this philosophy in such industries is not …
wood and furniture industries as the adoption of this philosophy in such industries is not …
Pathways of lean manufacturing in wood and furniture industries: A bibliometric and systematic review
As wood and furniture industries have little knowledge of the implementation of lean
manufacturing particularly in emerging economies, the purpose of this study is to analytically …
manufacturing particularly in emerging economies, the purpose of this study is to analytically …
Conceptualizing and operationalizing the student relationship management strategy: Towards a more sustainable-based platform
Universities are at the forefront of develo** future human capital, but require new strategic
approaches to succeed. The present paper discusses the issues concerning the student …
approaches to succeed. The present paper discusses the issues concerning the student …
[HTML][HTML] Map** Customer Relationship Management Research in Higher Education: Trends and Future Directions
Customer relationship management (CRM) has become a critical strategy for higher
education institutions (HEIs) to enhance student engagement, institutional efficiency, and …
education institutions (HEIs) to enhance student engagement, institutional efficiency, and …
[PDF][PDF] Intelligent Student Relationship Management Platform with Machine Learning for Student Empowerment
Students' grades can affect their future studies at university. The COVID-19 situation has
resulted in a greater amount of online teaching, in which teachers and learners rarely …
resulted in a greater amount of online teaching, in which teachers and learners rarely …
[PDF][PDF] The impact of E-service quality in P2P accommodations on customer behavior intention: Evidence from chinese customers
W Cui, H Shen, YQ Yan… - Revista Argentina de …, 2020 - researchgate.net
Considering the lack of research for the Chinese consumer expectations and the
sustainable approach of P2P accommodation industry, this study examines the interactions …
sustainable approach of P2P accommodation industry, this study examines the interactions …