Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
Scholars and practitioners have long acknowledged the importance of offering superior
service quality in creating long-term bonds between customers and their brands. However …
service quality in creating long-term bonds between customers and their brands. However …
The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran
M Reza Jalilvand, N Samiei - Marketing intelligence & planning, 2012 - emerald.com
Purpose–Word‐of‐mouth (WOM) has been recognized as one of the most influential
resources of information transmission. Advances in information technology and the …
resources of information transmission. Advances in information technology and the …
The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB)
MR Jalilvand, N Samiei - Internet research, 2012 - emerald.com
In an environment in which there has been a reduction in consumer trust of both
organizations and advertising, as well as a decrease in television advertising, word of mouth …
organizations and advertising, as well as a decrease in television advertising, word of mouth …
Personality factors as predictors of online consumer engagement: an empirical investigation
Purpose The purpose of this paper is to provide insight into the relationship between
consumer personality traits and consumer engagement (CE) in the online brand community …
consumer personality traits and consumer engagement (CE) in the online brand community …
Social media usage, electronic word of mouth and purchase-decision involvement
Purpose The purpose of this paper is to propose the theory which gives valuable insight into
the context of social media, electronic word of mouth (EWOM), trust and purchase-decision …
the context of social media, electronic word of mouth (EWOM), trust and purchase-decision …
Brand equity dilution through negative online word-of-mouth communication
S Bambauer-Sachse, S Mangold - Journal of retailing and consumer …, 2011 - Elsevier
In this paper, we examine effects of negative online product reviews, a specific type of word-
of-mouth communication, on consumer-based brand equity in terms of brand equity dilution …
of-mouth communication, on consumer-based brand equity in terms of brand equity dilution …
What makes a review voted? An empirical investigation of review voting in online review systems
Many online review systems adopt a voluntary voting mechanism to identify helpful reviews
to support consumer purchase decisions. While several studies have looked at what makes …
to support consumer purchase decisions. While several studies have looked at what makes …
The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus
Word of Mouth (WOM) has been one of the most important channels of communication in
information exchange among consumers (Chan & Ngai, 2011; Chu & Kim, 2011; Kim et al …
information exchange among consumers (Chan & Ngai, 2011; Chu & Kim, 2011; Kim et al …
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook
Purpose The purpose of this study is to adopt stimulus-organism-response (SOR) theory to
reveal the impact of electronic word-of-mouth (eWOM) on buying intentions of young …
reveal the impact of electronic word-of-mouth (eWOM) on buying intentions of young …
Impact of country of origin and word of mouth on brand equity
Impact of country of origin and word of mouth on brand equity | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Impact of …
journals Case studies Expert Briefings Open Access Publish with us Advanced search Impact of …