Front of pack nutrition labelling, nutrition, quality and consumer choices

R Hamlin - Current Nutrition Reports, 2015‏ - Springer
This article reviews recent research on front of pack (FoP) nutritional labelling systems and
their relationship to consumer choice. The mechanics of the major FoP label types are …

Lessons from nearly a century of the brand management system

I Aimé, F Berger-Remy, ME Laporte - Journal of Historical Research …, 2018‏ - emerald.com
Purpose The purpose of this study is to perform a historical analysis of the brand
management system (BMS) to understand why and how, over the past century, the BMS has …

What successful branding looks like: a managerial perspective

J Anselmsson, N Lars Anders - British Food Journal, 2013‏ - emerald.com
Purpose–The purpose of this paper is to develop an understanding of the ways in which
food companies can work with branding to perform better in the market. The authors achieve …

[PDF][PDF] Impact of manufacturer brand innovation on retailer brands

R Chimhundu, RP Hamlin… - International Journal of …, 2010‏ - researchgate.net
The article explores the impact of manufacturer brand innovation on retailer brands in
grocery product categories, drawing on literature from category management, power and …

[PDF][PDF] Dairy value chains in East Africa

A Abdulsamad, G Gereffi - Duke Center on Globalization …, 2016‏ - globalvaluechains.org
The agriculture sector accounts for over 33 and 23% of the gross domestic product (GDP) in
Rwanda and Uganda, respectively, and it is a major source of employment (Makoni et al …

La gestión de marca con orientación al mercado. Una perspectiva desde los franquiciados

MEC Monge, JA González - Estudios gerenciales, 2008‏ - Elsevier
Actualmente, el cliente final está siendo estudiado por los administradores y gestores de
marca debido a los efectos tan influyentes que tiene la marca en el mercado. Sin embargo …

Materiality analysis of SCM issues for Competitive Advantage: Study of an Indian FMEG Organization

S Mathur, R Kumar - IOP Conference Series: Materials Science …, 2019‏ - iopscience.iop.org
Abstract Fast Moving Electrical Goods (FMEG) products represent the basic needs of its
consumers in the modern society, influencing their life style in every way from living room to …

Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications

R Chimhundu, RP Hamlin, L McNeill - British Food Journal, 2011‏ - emerald.com
Purpose–This paper seeks to examine long‐term trends in retailer and manufacturer brand
shares in grocery product categories, and to relate these trends to retailer category strategy …

A Literature Review on Emotional Branding and Its Antecedents

KL Arundathi, MG Babu, SG Krishnan - South India Journal of Social …, 2023‏ - hal.science
Emotional branding is the process of creating an association between a consumer and a
product or brand by stimulating their emotions. Marketers achieve this by creating content …

[PDF][PDF] A study on the problems faced by the FMCG distribution channels in rural area of Bhopal & Hoshangabad Districts of MP

AK Singh, IM Dar - … Journal of Business Quantitative Economics and …, 2014‏ - academia.edu
Rural markets offer a great scope for FMCG Companies to market their products because of
the recent increase in the rural incomes. The tough competition in the FMCG sector makes it …