The involvement of green marketing in sustainable consumption is becoming a hot topic in
recent decades. However, the co-themed studies of these two terms are relatively less …

This article systematically reviews the current literature around the sustainable attitude-
behavior gap faced by shoppers who seek to shop sustainably at the supermarket. We …

Purpose The purpose of this study is to use the theory of planned behavior and a moderated
mediation model to bridge the gap between attitude, intention and behavior in the context of …

Little is known about the role of producer-retailer trust congruence in the organic food supply
chain, while blockchain technology is considered a 'trust machine'in this supply chain. This …

This research investigates how various personality traits influence individuals' inclination to
engage with the metaverse. The study gathered 332 responses to assess the hypotheses …

The role of karma in sustainable consumption remains unknown. This study thus offers a
karmic perspective of pro-environmental consumption, wherein consumers' personal (moral) …

The present study examines the determinants that impact customers' choices to buy
environmentally friendly products, addressing a significant gap in current scholarly research …

Purpose This study aims to integrate the theory of planned behavior (TPB), norm activation
model (NAM) and stimulus–organism–behavior–consequences theory (SOBC) with the …

Promoting green development by stimulating consumers' green consumption sentiment is
an important measure to achieve carbon peaking and carbon neutrality goals in China. This …

COVID-19 pandemic, the foodservice industry has had to modify the way it offers its services.
The aim of this paper is to examine the drivers of intention to use and recommendation of …