The purpose of this paper is to identify the degree to which the marketing discipline has
hitherto engaged with business model literature. The results of a systematic review of …

Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …

The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …

The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …

This study aims to investigate the effects of communication-conflict interaction on the
success of construction projects. The conceptual model was validated with empirical data …

Value co-destruction is a possible outcome of business, public and consumer collaboration.
We examine reasons that lead to value co-destruction and when these reasons emerge …

Recent consumer research has examined contexts where market-based exchange, gift-
giving, sharing, and other modes of exchange occur simultaneously and obey several …

Purpose The experience of successful firms has proven that one of the most important ways
to promote co-learning and create successful networked innovations is the proper …

Tensions are natural in coopetitive business relationships that simultaneously involve
cooperation and competition. The purpose of this study is to investigate how tensions are …

Purpose The purpose of this paper is to introduce a new business model logic, highlighting
value processes in and properties of platform business models to inform business model …