Background Nutrition science is currently facing issues regarding the public's perception of
its credibility, with social media (SM) influencers increasingly becoming a key source for …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

A growing number of enterprises begin to utilize user-generated content (UGC) to help build
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …

Purpose Although leveraging social media to access healthcare information is nothing new,
a boom in short video apps offers new potential for disseminating health-related information …

Background The internet has become a major source of health information for general
consumers. Web-based health information quality varies widely across websites and …

As the reach of science content in traditional media declines, many institutions and scientists
are turning to YouTube as a powerful tool for communicating directly with non-expert …

The United States spends more money on mental health services than any other country, yet
access to effective psychological services remains strikingly low. The need-to-access gap is …

Many firms use social media marketing and implement different message frames as a
strategy to persuade consumers, enhance engagement, and to purchase their products …

With most Internet users now getting news from social media, there is growing concern
about how to verify the content that appears on these platforms. Two experiments tested the …

Mobile medical consultations are increasingly prevalent, offering various benefits. However,
there is still inadequate research about how to build trust in the impersonal patient …