Considerable research has been devoted to the effects of celebrity endorsers on consumer
behavior. Most of the research has examined credibility or attractiveness as a determinant of …

With contributions from David Brake, Jesse Elvin, Rebecca Gooch, Judith Livingstone and
Russell Luyt. Key points from the evidence on harm and offence:* Research shows some …

This article describes the theory of parental mediation, which has evolved to consider how
parents utilize interpersonal communication to mitigate the negative effects that they believe …

Ninety-five percent of American kids have Internet access by age 11; the average number of
texts a teenager sends each month is well over 3,000. More families report that technology …

In this study, 208 young adults completed questionnaires measuring their perceptions of and
responses to their favorite fictional television characters, both male and female. Measures …

Despite the fact that most people become parents and everyone who has ever lived has had
parents, parenting remains a mystifying subject about which almost everyone has opinions …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

Media Psychology examines the impact that 21st century media use has on human
behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together …

Telephone surveys of single and married mothers of teenagers in public schools, mothers of
teenagers in religious schools, and mothers of homeschooled teenagers examined the …