One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

This review covers research on attitudes and attitude change published between 2010 and
2017. We characterize this period as one of significant progress toward an understanding of …

This study investigates cross-cultural differences between Chinese and American
consumers in the relationships of electronic word-of-mouth (eWOM) intentions and …

Going green in consumption is gaining momentum globally, but little is known how national
cultural values and consumers' ethical ideologies explain green consumption. With a …

The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shop** experiences. However, in many non …

With the amount of online advertising on a steady rise, generic ads noticeably lose
effectiveness. In order to break through the clutter, retailers employ a method called …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

This research examines how people react to nonconforming behaviors, such as entering a
luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in …

Names: DeVito, Joseph A., author. Title: The interpersonal communication book/Joseph A.
DeVito, Hunter College of the City University of New York. Description: 15th edition.| Boston …

This book explores the constructs of collectivism and individualism and the wide-ranging
implications of individualism and collectivism for political, social, religious, and economic …