Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Purpose This study aims to understand the influence of cartoon characters on the generation
alpha (GA) in purchase decision-making, supported by the theory of planned behaviour …

The present era of rapid technological changes and the rising rate of internet penetration
has created a stride for an individual's entertainment preferences. The rise of Over-the-Top …

Günümüzde bireyler gelişen teknoloji ile birlikte normal TV programlarının yanı sıra, dijital
platformların sunmuş oldukları yayın ortamlarını da sıklıkla kullanmaktadırlar. Video akış …

Abstract Over-the-top (OTT) platforms have been considered a popular medium of
entertainment. The purpose of the study is to examine how over-the-top platforms can be …

This book offers a concise and cutting-edge repository of essential information on new
independent Indian films, which have orchestrated a recent renaissance in the Bollywood …

Industri media dan hiburan telah berkembang secara pesat akibat kemajuan teknologi yang
semakin canggih. Hampir semua jenis acara yang ditayangkan di media massa sekarang …

Discriminatory practices are standard in business competition and are not prohibited as long
as they do not cause unfair competition. This paper will discuss three Business Competition …

The use of inappropriate translation techniques can cause distortion and a shift in meaning
from the source language to the target language. In addition, the limited space for writing …

Streaming platforms have become popular in recent years, where consumers can view
personalized content at any time on the device of their choice. Many brands in this market …