[HTML][HTML] Between brand attacks and broader narratives: How direct and indirect misinformation erode consumer trust
Misinformation can take various forms, from political propaganda and health-related fake
news to conspiracy theories. This review investigates the consequences of both direct and …
news to conspiracy theories. This review investigates the consequences of both direct and …
The Rise of Fake Reviews: Toward a Marketing-Oriented Framework for Understanding Fake Reviews
Reviews have become an essential part of consumer decision-making. However, the rise in
fake reviews can lead consumers astray and provide misleading information to sell more …
fake reviews can lead consumers astray and provide misleading information to sell more …
“Contagious” brands: Are they safe from coronavirus?
E Bigne, A Simonetti, DYW Shih - Management Decision, 2024 - emerald.com
Purpose This study aims to investigate how brand love and brand loyalty for three brands
evolved during critical moments of the 2020 pandemic, and how they performed in the long …
evolved during critical moments of the 2020 pandemic, and how they performed in the long …
Hospitality customer intentions to write fake online reviews: A cross-cultural approach
This paper examines the antecedents and consequences of customer intentions to write
fake online reviews on Agoda. com as a case in the hospitality context. Brand nostalgia …
fake online reviews on Agoda. com as a case in the hospitality context. Brand nostalgia …
How to obtain customer requirements for each stage of the product life cycle from online reviews: Using mobile phones as an example
L Zhang, Y Xuan, Z Li, P Gao, Y Zheng - Journal of Retailing and Consumer …, 2024 - Elsevier
Full life cycle design is an advanced design methodology that minimizes the product life
cycle's environmental impact to meet users' and social well-being requirements. It can solve …
cycle's environmental impact to meet users' and social well-being requirements. It can solve …
A multigrained preference analysis method for product iterative design incorporating AI-generated review detection
Z Su, M Yang, Q Zhai, K Guo, Y Huang, Y Cong - Scientific Reports, 2025 - nature.com
Online reviews significantly influence consumer purchasing decisions and serve as a vital
reference for product improvement. With the surge of generative artificial intelligence (AI) …
reference for product improvement. With the surge of generative artificial intelligence (AI) …
Tour group prioritization driven by online reviews: using an improved EDAS-SIR method with credibility
M Xu, X Wang, Z Xu - Artificial Intelligence Review, 2025 - Springer
Online reviews have become an important channel for people to share their experiences
with tour groups. However, the complexity and uncertainty of the massive amount of online …
with tour groups. However, the complexity and uncertainty of the massive amount of online …
SUH-AIFRD: A self-training-based hybrid approach for individual fake reviewer detection
Fake reviews and reviewers pose a significant challenge for online review platforms as they
can mislead consumers and harm businesses' reputations. Traditional methods for detecting …
can mislead consumers and harm businesses' reputations. Traditional methods for detecting …
E-commerce and consumer behaviour: map** the past to untangle the present and inform the future
The purpose of this paper is to synthesise research to offer a deeper insight into how e-
commerce affects consumer behaviour and vice versa. To explore the state-of-the-art of the …
commerce affects consumer behaviour and vice versa. To explore the state-of-the-art of the …
Towards effective local financial cybercrime detection using machine learning
M Dirchaoui, A Abarda - 2024 Mediterranean Smart Cities …, 2024 - ieeexplore.ieee.org
Financial cybercrime is a growing threat to individuals and institutions worldwide. While
significant efforts have been made to detect financial cybercrime using machine learning …
significant efforts have been made to detect financial cybercrime using machine learning …