The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
Purpose The study of the antecedents to loyalty is of great interest to both academics and
professionals in the context of fashion consumption. The purpose of this paper is to define a …
professionals in the context of fashion consumption. The purpose of this paper is to define a …
From tourist experience to satisfaction and loyalty: Exploring the role of a sense of well-being
Drawing on the authentic happiness theory, the aims of this article are three-fold: first, to
propose a refined measurement scale for tourists' sense of well-being; second, to investigate …
propose a refined measurement scale for tourists' sense of well-being; second, to investigate …
Marketing communication in luxury research: a framework-based literature review and research agenda
Luxury is a dynamic global industry, as well as a domain of study increasingly attracting
academic interest due to its unconventional marketing and the unique characteristics of …
academic interest due to its unconventional marketing and the unique characteristics of …
The transformative virtual experience paradigm: the case of Airbnb's online experience
Purpose This research paper aims to explore Airbnb's online experience initiative, which
has sparked a new wave of virtual tourism to improvise a large assortment of experiential …
has sparked a new wave of virtual tourism to improvise a large assortment of experiential …
Please stay with us again: Investigating the mediating roles of hedonic well-being and tourism autobiographical memory in customer retention at Chinese resorts
Customer retention possesses strategic significance in achieving an essential competitive
advantage for hotel enterprises. This study aimed to introduce the psychological mechanism …
advantage for hotel enterprises. This study aimed to introduce the psychological mechanism …
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful
Federations are concerned about attracting new sportsmen and sportswomen and
increasing the number of members. The purpose of this research was to describe karate …
increasing the number of members. The purpose of this research was to describe karate …
Exploring the factors that influence customers' willingness to switch from traditional hotels to green hotels
This research is designed to illustrate the process of customers' switching behavior from a
traditional hotel to a green hotel by applying a pull-push-mooring theory and an exploratory …
traditional hotel to a green hotel by applying a pull-push-mooring theory and an exploratory …
Redefining in-room amenities for hotel staycationers in the new era of tourism: A deep dive into guest well-being and intentions
Three separate studies were undertaken in this study. Study I is motivated to explore and
redefine the in-room amenities and the underlying dimension structure of the in-room …
redefine the in-room amenities and the underlying dimension structure of the in-room …
Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
Model based on service quality, satisfaction and trust, the antecedents of federated athletes'
happiness and loyalty | Emerald Insight Books and journals Case studies Expert Briefings …
happiness and loyalty | Emerald Insight Books and journals Case studies Expert Briefings …
Experiential value influences authentic happiness and behavioural intention: lessons from Taiwan's tourism accommodation sector
YK Fu, YJ Wang - Tourism Review, 2021 - emerald.com
Purpose The main purpose of this study was to investigate how the experiential value of
lodging tourists affected the relationship between authentic happiness and behavioural …
lodging tourists affected the relationship between authentic happiness and behavioural …