In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

The prevention of overweight in childhood is paramount to long-term heart health. Food
marketing predominately promotes unhealthy products which, if over-consumed, will lead to …

As “mukbang”(eating broadcast) becomes increasingly widespread, there is growing interest
about the impact of mukbang on public health. This study aimed to analyze the content of …

While no single factor is responsible for the recent, dramatic increases in overweight and
obesity, a scientific consensus has emerged suggesting that consumption of sugar …

Purpose Scholars have noted the impact of advertising on unhealthy food consumption.
However, a systematic literature review (SLR) on this topic is currently lacking. This study …

This work aims to provide a comprehensive overview of the use of front‐of‐package
nutritional labeling (FOPL), identify and characterize the major existing FOPL systems …

Mukbang are videos in which individuals record themselves while eating a specific kind of
food (typically food that is low in nutrition) and chit-chatting with the audience through virtual …

Purpose This study aims to understand the impact of rational and emotional appeals on
children's attitude towards two public service announcements (PSAs) that promoted eating …

INTRODUCCIÓN: Las publicidades utilizan un amplio espectro de técnicas visuales,
auditivas y emocionales para persuadir a los niños o padres, empleando diferentes …

Purpose This study aims to examine the different effects that the fear and humor appeals in
anti-smoking advertisements for children have on their affective reactions to the …