CONSUMER PSYCHOLOGY Page 1 Annu. Rev. Psychol. 1994. 45:131—69 Copyright © 1994
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …

The paper explores the influence of greenwash on green trust and discusses the mediation
roles of green consumer confusion and green perceived risk. The research object of this …

Purpose The purpose of this paper is to systematically review and analyse extant marketing
literature on consumer confusion to propose an integrated conceptual framework and …

An ever-growing literature has reported consumer bias toward national origins of products,
and has explored factors that moderate such bias. Researchers have assumed, if only …

This paper examines the effects of dynamic pricing versus simple price differentiation for
services through price confusion and price unfairness perceptions on price-disadvantaged …

Purpose–Consumer sovereignty assumes that consumers have adequate product
information and are able to understand that information in order to make an informed choice …

Consumer demand for counterfeit luxury brands is often viewed as “unethical,” but the
demand is also robust and growing. The aim of this exploratory research, which employs in …

Trademark infringement is a big problem for international brands in Asia, especially among
the three Chinese societies—the PRC, Taiwan, and Hong Kong. An exploratory study of the …

In this chapter, I define the concept of brand hate in light of the general psychology of hate
as discussed in the previous chapter. Consumer perception of brand injustice and …

As consumers are provided with ever-increasing amounts of information from more products
sold through more channels and promoted in more ways, the notion of marketplace …